POWERED BY
POWERED BY
POWERED BY
POWERED BY
THE ONE STOP SHOP FOR THE DATING AD EXPERIENCE
THE ONE STOP SHOP FOR THE DATING AD EXPERIENCE
THE ONE STOP SHOP FOR THE DATING AD EXPERIENCE
THE ONE STOP SHOP FOR THE DATING AD EXPERIENCE
AdTract integrates all the monetizable dating apps into a single & competitive inventory to target young adults.
AdTract integrates all the monetizable dating apps into a single & competitive inventory to target young adults.
AdTract integrates all the monetizable dating apps into a single & competitive inventory to target young adults.
AdTract integrates all the monetizable dating apps into a single & competitive inventory to target young adults.
WHY AdTract?
WHY AdTract?
WHY AdTract?
WHY AdTract?
By grouping all of the dating apps we:
By grouping all of the dating apps we:
By grouping all of the dating apps we:
By grouping all of the dating apps we:
01
Quadruplicate the total reach
Combining multiple apps allows you for an increased reach with more targeting capabilities.
01
Quadruplicate the total reach
Combining multiple apps allows you for an increased reach with more targeting capabilities.
01
Quadruplicate the total reach
Combining multiple apps allows you for an increased reach with more targeting capabilities.
01
Quadruplicate the total reach
Combining multiple apps allows you for an increased reach with more targeting capabilities.
02
Decrease average CPMs by 40%
Exploring more dating apps can significantly help reduce the overall costs of your media plan.
02
Decrease average CPMs by 40%
Exploring more dating apps can significantly help reduce the overall costs of your media plan.
02
Decrease average CPMs by 40%
Exploring more dating apps can significantly help reduce the overall costs of your media plan.
02
Decrease average CPMs by 40%
Exploring more dating apps can significantly help reduce the overall costs of your media plan.
03
Optimize in Real Time
Choose multiple formats and enjoy our ongoing optimization efforts between all platforms at the same time.
03
Optimize in Real Time
Choose multiple formats and enjoy our ongoing optimization efforts between all platforms at the same time.
03
Optimize in Real Time
Choose multiple formats and enjoy our ongoing optimization efforts between all platforms at the same time.
03
Optimize in Real Time
Choose multiple formats and enjoy our ongoing optimization efforts between all platforms at the same time.
04
Save time and Operational Costs
By centralizing billing and account management with Stellar you only need one supplier instead of one per app.
04
Save time and Operational Costs
By centralizing billing and account management with Stellar you only need one supplier instead of one per app.
04
Save time and Operational Costs
By centralizing billing and account management with Stellar you only need one supplier instead of one per app.
04
Save time and Operational Costs
By centralizing billing and account management with Stellar you only need one supplier instead of one per app.
HOW IT WORKS?
HOW IT WORKS?
HOW IT WORKS?
HOW IT WORKS?
In-Feed Ad placements in the Apps
Display, Video & more
In-Feed Ad placements in the Apps
Display, Video & more
In-Feed Ad placements in the Apps
Display, Video & more
In-Feed Ad placements in the Apps
Display, Video & more
Sponsorships and premium products
Sponsored Profiles & Takeovers
Sponsorships and premium products
Sponsored Profiles & Takeovers
Sponsorships and premium products
Sponsored Profiles & Takeovers
Sponsorships and premium products
Sponsored Profiles & Takeovers
Dating Apps
Globally
Dating Apps
Globally
Dating Apps
Globally
Dating Apps Globally
Monthly Available
Impressions
Monthly Available
Impressions
Monthly Available
Impressions
Monthly Available Impressions
Estimated Monthly
Active Users
Estimated Monthly
Active Users
Estimated Monthly
Active Users
Estimated Monthly Active Users
of the audience is
between 18 to 35 y/o
of the audience is
between 18 to 35 y/o
of the audience is
between 18 to 35 y/o
of the audience is between 18 to 35 y/o
Benchmark
CTR
Benchmark
CTR
Benchmark
CTR
Benchmark CTR
SUCCESS STORIES
SUCCESS STORIES
SUCCESS STORIES
CASES
UIP - Bridget Jones Movie Release
UIP - Bridget Jones Movie Release
UIP - Bridget Jones Movie Release
UIP - Bridget Jones Movie Release
Thematic Fit
Thematic Fit
Thematic Fit
Thematic Fit
Running the campaign on dating apps around Valentine’s Day was a natural choice as it matched the season’s focus on love and relationships, perfectly aligning with user intent.
Running the campaign on dating apps around Valentine’s Day was a natural choice as it matched the season’s focus on love and relationships, perfectly aligning with user intent.
Running the campaign on dating apps around Valentine’s Day was a natural choice as it matched the season’s focus on love and relationships, perfectly aligning with user intent.
Running the campaign on dating apps around Valentine’s Day was a natural choice as it matched the season’s focus on love and relationships, perfectly aligning with user intent.
Demographic Reach
Demographic Reach
Demographic Reach
Demographic Reach
The campaign successfully engaged a core target group of young women with a strong interest in entertainment, enabling UIP to meet its awareness objectives effectively.
The campaign successfully engaged a core target group of young women with a strong interest in entertainment, enabling UIP to meet its awareness objectives effectively.
The campaign successfully engaged a core target group of young women with a strong interest in entertainment, enabling UIP to meet its awareness objectives effectively.
The campaign successfully engaged a core target group of young women with a strong interest in entertainment, enabling UIP to meet its awareness objectives effectively.
Disney + Alien Release
Disney + Alien Release
Disney + Alien Release
Disney + Alien Release
Thematic Fit
Thematic Fit
Thematic Fit
Thematic Fit
Adtract offered a casual and scroll-friendly environment that worked well for grabbing attention. The unexpected placement of a sci-fi thriller like Alien in this context helped the campaign stand out and generate interest.
Adtract offered a casual and scroll-friendly environment that worked well for grabbing attention. The unexpected placement of a sci-fi thriller like Alien in this context helped the campaign stand out and generate interest.
Adtract offered a casual and scroll-friendly environment that worked well for grabbing attention. The unexpected placement of a sci-fi thriller like Alien in this context helped the campaign stand out and generate interest.
Adtract offered a casual and scroll-friendly environment that worked well for grabbing attention. The unexpected placement of a sci-fi thriller like Alien in this context helped the campaign stand out and generate interest.
Demographic Reach
Demographic Reach
Demographic Reach
Demographic Reach
The campaign specifically targeted young men, an audience segment highly engaged with sci-fi and action content. Adtract offered direct access to this group in a setting where entertainment-driven messaging could cut through and leave a strong impression.
The campaign specifically targeted young men, an audience segment highly engaged with sci-fi and action content. Adtract offered direct access to this group in a setting where entertainment-driven messaging could cut through and leave a strong impression.
The campaign specifically targeted young men, an audience segment highly engaged with sci-fi and action content. Adtract offered direct access to this group in a setting where entertainment-driven messaging could cut through and leave a strong impression.
The campaign specifically targeted young men, an audience segment highly engaged with sci-fi and action content. Adtract offered direct access to this group in a setting where entertainment-driven messaging could cut through and leave a strong impression.
RFSU Valentines Day Burst
RFSU Valentines Day Burst
RFSU Valentines Day Burst
RFSU Valentines Day Burst
Thematic Fit
Thematic Fit
Thematic Fit
Thematic Fit
Running the campaign around Valentine’s Day made dating apps a perfect match for RFSU’s message on sexual awareness. The season is closely tied to intimacy, connection, and relationships, creating a natural moment to engage users in conversations about safe and conscious sexual behavior.
Running the campaign around Valentine’s Day made dating apps a perfect match for RFSU’s message on sexual awareness. The season is closely tied to intimacy, connection, and relationships, creating a natural moment to engage users in conversations about safe and conscious sexual behavior.
Running the campaign around Valentine’s Day made dating apps a perfect match for RFSU’s message on sexual awareness. The season is closely tied to intimacy, connection, and relationships, creating a natural moment to engage users in conversations about safe and conscious sexual behavior.
Running the campaign around Valentine’s Day made dating apps a perfect match for RFSU’s message on sexual awareness. The season is closely tied to intimacy, connection, and relationships, creating a natural moment to engage users in conversations about safe and conscious sexual behavior.
Demographic Reach
Demographic Reach
Demographic Reach
Demographic Reach
The campaign targeted an audience actively exploring romantic and sexual relationships. Studies show that dating app users tend to engage in riskier sexual behavior compared to non-users, making them a particularly relevant group for promoting messages around safety, responsibility, and awareness
The campaign targeted an audience actively exploring romantic and sexual relationships. Studies show that dating app users tend to engage in riskier sexual behavior compared to non-users, making them a particularly relevant group for promoting messages around safety, responsibility, and awareness
The campaign targeted an audience actively exploring romantic and sexual relationships. Studies show that dating app users tend to engage in riskier sexual behavior compared to non-users, making them a particularly relevant group for promoting messages around safety, responsibility, and awareness
The campaign targeted an audience actively exploring romantic and sexual relationships. Studies show that dating app users tend to engage in riskier sexual behavior compared to non-users, making them a particularly relevant group for promoting messages around safety, responsibility, and awareness
Norwegian Tax Office Campaign
Norwegian Tax Office Campaign
Norwegian Tax Office Campaign
Norwegian Tax Office Campaign
Thematic Fit
Thematic Fit
Thematic Fit
Thematic Fit
Around the tax filing season, many Norwegians are focused on organizing their finances. Running the campaign on dating apps during this period created a timely and relevant opportunity to remind users of important tax obligations in a casual yet personal context.
Around the tax filing season, many Norwegians are focused on organizing their finances. Running the campaign on dating apps during this period created a timely and relevant opportunity to remind users of important tax obligations in a casual yet personal context.
Around the tax filing season, many Norwegians are focused on organizing their finances. Running the campaign on dating apps during this period created a timely and relevant opportunity to remind users of important tax obligations in a casual yet personal context.
Around the tax filing season, many Norwegians are focused on organizing their finances. Running the campaign on dating apps during this period created a timely and relevant opportunity to remind users of important tax obligations in a casual yet personal context.
Demographic Reach
Demographic Reach
Demographic Reach
Demographic Reach
Dating apps offered access to a younger audience who may be new to managing their own taxes, such as students, freelancers, or first-time job holders. Reaching them where they’re already active helped Skatteetaten increase awareness of deadlines, digital services, and the importance of staying tax-compliant.
Dating apps offered access to a younger audience who may be new to managing their own taxes, such as students, freelancers, or first-time job holders. Reaching them where they’re already active helped Skatteetaten increase awareness of deadlines, digital services, and the importance of staying tax-compliant.
Dating apps offered access to a younger audience who may be new to managing their own taxes, such as students, freelancers, or first-time job holders. Reaching them where they’re already active helped Skatteetaten increase awareness of deadlines, digital services, and the importance of staying tax-compliant.
Dating apps offered access to a younger audience who may be new to managing their own taxes, such as students, freelancers, or first-time job holders. Reaching them where they’re already active helped Skatteetaten increase awareness of deadlines, digital services, and the importance of staying tax-compliant.
Nicotinell Cigarette Replacement Campaign
Nicotinell Cigarette Replacement Campaign
Nicotinell Cigarette Replacement Campaign
Nicotinell Cigarette Replacement Campaign
Thematic Fit
Thematic Fit
Thematic Fit
Thematic Fit
The beginning of the year is a popular time for personal resolutions—like quitting smoking. Running Nicotinell’s campaign on dating apps during this period aligned naturally with users’ focus on self-improvement and building healthier habits.
The beginning of the year is a popular time for personal resolutions—like quitting smoking. Running Nicotinell’s campaign on dating apps during this period aligned naturally with users’ focus on self-improvement and building healthier habits.
The beginning of the year is a popular time for personal resolutions—like quitting smoking. Running Nicotinell’s campaign on dating apps during this period aligned naturally with users’ focus on self-improvement and building healthier habits.
The beginning of the year is a popular time for personal resolutions—like quitting smoking. Running Nicotinell’s campaign on dating apps during this period aligned naturally with users’ focus on self-improvement and building healthier habits.
Demographic Reach
Demographic Reach
Demographic Reach
Demographic Reach
Dating apps provided a highly relevant audience for Nicotinell. Approximately 18–20% of dating app users in Norway and Denmark are smokers— above the national average for individuals aged 18–35 (Source: Link). Research also indicates that dating app users are more likely to engage in social and risk-associated behaviors, including smoking and drinking (Source: Link). This trend is even more pronounced within the LGBTQ+ community, which statistically reports higher smoking rates (Source: Link).
Dating apps provided a highly relevant audience for Nicotinell. Approximately 18–20% of dating app users in Norway and Denmark are smokers— above the national average for individuals aged 18–35 (Source: Link). Research also indicates that dating app users are more likely to engage in social and risk-associated behaviors, including smoking and drinking (Source: Link). This trend is even more pronounced within the LGBTQ+ community, which statistically reports higher smoking rates (Source: Link).
Dating apps provided a highly relevant audience for Nicotinell. Approximately 18–20% of dating app users in Norway and Denmark are smokers— above the national average for individuals aged 18–35 (Source: Link). Research also indicates that dating app users are more likely to engage in social and risk-associated behaviors, including smoking and drinking (Source: Link). This trend is even more pronounced within the LGBTQ+ community, which statistically reports higher smoking rates (Source: Link).
Dating apps provided a highly relevant audience for Nicotinell. Approximately 18–20% of dating app users in Norway and Denmark are smokers— above the national average for individuals aged 18–35 (Source: Link). Research also indicates that dating app users are more likely to engage in social and risk-associated behaviors, including smoking and drinking (Source: Link). This trend is even more pronounced within the LGBTQ+ community, which statistically reports higher smoking rates (Source: Link).