Running the campaign on dating apps around Valentine’s Day was a natural choice as it matched the season’s focus on love and relationships, perfectly aligning with user intent.
Adtract offered a casual and scroll-friendly environment that worked well for grabbing attention. The unexpected placement of a sci-fi thriller like Alien in this context helped the campaign stand out and generate interest.
Running the campaign around Valentine’s Day made dating apps a perfect match for RFSU’s message on sexual awareness. The season is closely tied to intimacy, connection, and relationships, creating a natural moment to engage users in conversations about safe and conscious sexual behavior.
Around the tax filing season, many Norwegians are focused on organizing their finances. Running the campaign on dating apps during this period created a timely and relevant opportunity to remind users of important tax obligations in a casual yet personal context.