motivates the world to move

And, now, brands can, too

Target Audience

18-55, Both Genders

Top Interests

Sports, Health and FMCG

Beauty, Cosmetics

and Spots

Sports, Health and FMCG

Users in EU

180 M

HOW TO ADVERTISE?

Sponsored Challenges

A Sponsored Challenge invites users to complete a specific activity goal within a defined time period, such as running a certain distance or being active for a number of hours.

Brands gain high visibility while encouraging thousands of users to actively engage with the campaign and earn a reward.

A Sponsored Challenge invites users to complete a specific activity goal within a defined time period, such as running a certain distance or being active for a number of hours.

Brands gain high visibility while encouraging thousands of users to actively engage with the campaign and earn a reward.

A Sponsored Challenge invites users to complete a specific activity goal within a defined time period, such as running a certain distance or being active for a number of hours.

Brands gain high visibility while encouraging thousands of users to actively engage with the campaign and earn a reward.

Sponsored Segment

A Sponsored Segment allows brands to own a specific stretch of road or trail that athletes unlock by completing the route.

This hyper-local activation is especially powerful when combined with OOH placements or race-day events.

A Sponsored Segment allows brands to own a specific stretch of road or trail that athletes unlock by completing the route.

This hyper-local activation is especially powerful when combined with OOH placements or race-day events.

A Sponsored Segment allows brands to own a specific stretch of road or trail that athletes unlock by completing the route.

This hyper-local activation is especially powerful when combined with OOH placements or race-day events.

Take your campaign to the next level with…

Find out how our Strava 360 Activation Framework works….

1. Challenge Concept

Start by designing a challenge that aligns with your campaign objective. Eg: launching a winter jacket → create an outdoor performance challenge.

The challenge becomes the central idea that drives the entire campaign.

Start by designing a challenge that aligns with your campaign objective. Eg: launching a winter jacket → create an outdoor performance challenge.

The challenge becomes the central idea that drives the entire campaign.

Stellar Offers tailored mockups to inspire your creative team

1. Challenge Concept

Start by designing a challenge that aligns with your campaign objective. Eg: launching a winter jacket → create an outdoor performance challenge.

The challenge becomes the central idea that drives the entire campaign.

Stellar Offers tailored mockups to inspire your creative team

2. Omni-Channel Amplification

Think beyond the platform

What other channels are part of your media mix, OOH, Social, Audio, Retail?

Extend the challenge across these touchpoints with assets that invite users to join, turning your campaign into something they participate in, not just see.

Think beyond the platform

What other channels are part of your media mix, OOH, Social, Audio, Retail?

Extend the challenge across these touchpoints with assets that invite users to join, turning your campaign into something they participate in, not just see.

2. Omni-Channel Amplification

Think beyond the platform

What other channels are part of your media mix, OOH, Social, Audio, Retail?

Extend the challenge across these touchpoints with assets that invite users to join, turning your campaign into something they participate in, not just see.

3. Influencer & Athletes

Are you already collaborating with influencers?

Integrate them into the campaign and let them share their challenge experience with their communities, directly on Strava or through their own social channels.

Stellar can help identify relevant athletes and creators who fit your brand.

3. Influencer & Athletes

Are you already collaborating with influencers?

Integrate them into the campaign and let them share their challenge experience with their communities, directly on Strava or through their own social channels.

Stellar can help identify relevant athletes and creators who fit your brand.

4. Events & Content

Launch the challenge with a real-world activation.

From community runs to branded events, these moments create a shared experience that connects your brand with the Strava community.

Ideal for generating UGC and Content for social media amplification.

4. Events & Content

Launch the challenge with a real-world activation.

From community runs to branded events, these moments create a shared experience that connects your brand with the Strava community.

Ideal for generating UGC and Content for social media amplification.

5. Incentives & Rewards

Motivate participation through meaningful rewards.

From product giveaways and exclusive experiences to charity donations, incentives increase participation and engagement.

They can also act as a performance lever, supporting campaign objectives such as lead generation, app installs or user acquisition.

5. Incentives & Rewards

Motivate participation through meaningful rewards.

From product giveaways and exclusive experiences to charity donations, incentives increase participation and engagement.

They can also act as a performance lever, supporting campaign objectives such as lead generation, app installs or user acquisition.

2X

Av. brand recall uplift

35%

Av. purchase intent uplift

6. Insights & Performance

Measure the real impact of your campaign.

Strava challenges provide clear participation data, engagement metrics and activity insights, helping brands understand how users interacted with the campaign.

Larger campaigns qualify for Brand Lift Studies

2X

Av. brand recall uplift

35%

Av. purchase intent uplift

6. Insights & Performance

Measure the real impact of your campaign.

Strava challenges provide clear participation data, engagement metrics and activity insights, helping brands understand how users interacted with the campaign.

Larger campaigns qualify for Brand Lift Studies

CASE STUDIES

Biotherm Nordics Challenges

“With Strava, we found the perfect platform to create an experience that embodies the spirit of Biotherm. We amplified the challenge across our other channels to encourage participation.”

Product Brand Manager, L'oreal Nordics

“With Strava, we found the perfect platform to create an experience that embodies the spirit of Biotherm. We amplified the challenge across our other channels to encourage participation.”

Product Brand Manager, L'oreal Nordics

Telefonica Spain Challenge

WHY SHOULD YOU BE ON STRAVA?

Are you interested in a truly unique Advertising Format?

Do you want to be their source of motivation, rather than just another interruption?

Is your brand connected to Health or Well-Being?

If your answer to any of these questions was yes, you should reach out and learn more…

If your answer to any of these questions was yes,

you should reach out and learn more…

VIEW FULL MEDIA KIT!